DOI: 10.32725/978-80-7394-976-1.14

Impacts of COVID-19 on Customer Behavior along Green Logistics Operations: A Conceptual Framework

Thanh Van Luu
Tomas Bata University in Zlin, Faculty of Management and Economics, Mostni 5139 760 01 Zlin, Czech Republic, luu@utb.cz.


Numerous studies evaluated how customer behavior has changed during the COVID-19 pandemic. There have been no studies on the impacts of the Covid-19 pandemic on green logistics operations in the Vietnam context, this study aims to fulfill this gap by exploring the reasons for fundamental change. The main results of this research are a) a literature review in microeconomics and green logistics operations are examined; b) a conceptual framework and its hypotheses to survey the impacts of covid-19 on consumer behavior along with green logistics operations to strengthen the Vietnam economy during and after the pandemic, are developed. The future research agenda is outlined to use structural equation modeling to evaluate and validate the proposed hypotheses of the model.

Klíčová slova: consumer behavior, covid-19, logistics, microeconomics, structural equation modeling.

stránky: 90-95



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